January 2019 • NATHAN BRAY

How to decide how much traffic you need for your website sales goals

This post is about getting more traffic to your website, more specifically determining how many visitors you’ll need. I’m going to cover some topics about setting some goals and determining how many visitors you might need in different scenarios to reach those goals. I’ll briefly describe what an ad impression in, what a click through…

Definitioner

Traffic

It is the amount of visitors to your website. Driving traffic means actively finding ways to get more visitors to a website. The more visitors you get, the more sales you are likely to have.

List

In email marketing, it refers to a database of people who are interested in your market or niche and have signed up with you. The information is usually stored in your autoresponder service.

Impression

It is the number of times your link appears on another website and is often used in Adwords to show how many times your ads are displayed.

Conversion Rate

It tells you how many visitors to a website actually become customers. For example, if you are getting 1 sale for every 100 visitors to your website, then you have a 1% conversion rate.