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Money & Metrics Course

Mindsets, Money, Metrics, & Meaning: A look into some of the mindsets, personal money goals, and business metrics needed to succeed as a freelancer or digital entrepreneur and also bring meaning to your work. In this course, you will be introduced to some valuable insights about money, and how those insights affect your income targets, the prices you charge, the conversion goals you need, and even the customers or people that you work with.

If you are a freelancer, coach, author, or subject matter expert — you will benefit greatly from my new Money & Metrics course.

From: Nathan Bray

Location: Boise, Idaho

We all have a story to tell.

If you are anything like me, then you will probably agree…

We were not put on this planet only to make money and pay bills, while barely covering the basics.

I get it.

Chasing that elusive dollar can be a frustrating endeavor.

We all know that a certain amount of cashflow and currency is required to obtain the goods and services that are needed to live comfortably.

But. Have you determined EXACTLY what that number is for you?

If you don’t have a process or know how, it can get REALLY confusing when you try to figure this number out… especially in environments where everyone has answers, but no solutions.

We run into an endless array of peer pressure and misleading data.

Everyone from our family and friends; to our clients, bosses, and even job boards are all signaling or telling us “what is acceptable” in the marketplace. All leading to a lack of belief that bigger possibilities exists.

Some of the worst advice that I’ve ever received has been “you just gotta do what you gotta do” – and settle in. In other words, just grind it out.

Get two jobs if one is not enough, get three if two doesn’t cut it.

Find ten clients if five are not paying the bills.

Opportunity is opportunity. etc.

Don’t follow that advice. It’s wrong.

I’ve realized that it’s a HUGE waste of time to make excuses or loop about and complain about it or hope someone agrees and comes to the rescue.

There is a better way.

Personally, I’ve found that it’s better to take it upon myself to get crystal clear about what income that I need to produce, rather than get crushed financially.

Once you get past all of the B.S. and do get some clarity, and do start believing what is possible, then you can start doing the kind of work that is required to reach bigger financial goals.

How would you like to transform your mindset to one of confidence where you see money as a tool that is abundant, rather than a limited resource, a status symbol, or the identifier of your personality or success?

I will be the first to admit that flipping this switch is often easier said than done and it’s difficult to believe that we can do it, simply because most of us have been conditioned to continue immersing ourselves in environments that keep us thinking small.

Have you ever felt like this in your current environment? Like either no one wants to talk about this “taboo” topic of setting real financial goals? Or, they just keep you in the dark?

This is the exact reason that I created this Money & Metrics Course

I wanted to know the truth, and I wanted to operate from a place of clarity.

And to some extent, I found it. So, I want to share some of the practices that I’ve developed to help myself get past my own financial shortcomings and challenges.

Again, I will warn you… I’m not going to sugar coat things.

I’m not here to entertain you, or impress you with my fancy YouTube studio, Ivy League credentials, or past successes.

You will need to do some work. There is not an “easy button.”

In this course, I want to help you consciously develop some situational awareness shifts that will enable you to identify where you are now, and where you want to go financially.

We’ll uncover the gap between “here” and “there” so that you can ask yourself…

If you continue doing what you are doing now to earn money, will it lead you to where you want to go?

In every business, including the business of your own life, your metrics are vital.

“What is measured, improves” is a popular business quote. It works, if you practice it.

And that is what the core of this course is about.

Doing the work so that you can believe what is really required, and then build the confidence to stop making the many small compromises that hold you back.

Small changes across the board, over time, can lead to both amazing or detrimental results.

If you just don’t know what to aim for, or if you don’t like what you are doing, or if you don’t have a desire to work towards the financial goals that you want to achieve, then it won’t happen.

This course will give you some frameworks and processes that you need to make the breakthroughs and progress that maybe you’ve been struggling to achieve.

If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability. --Henry Ford

Ready to learn more?

Here is what you get when you join...

Money & Metrics Course

Mindsets, Money, Metrics, & Meaning: A look into some of the mindsets, personal money goals, and business metrics needed to succeed as a freelancer or digital entrepreneur and also bring meaning to your work. In this course, you will be introduced to some valuable insights about money, and how those insights affect your income targets, […]

Course objectives:

1. First, I want to help you shift your money mindset and realize that most of the money advice that you receive is not serving you, and that it’s up to you to own your financial goals. Getting crystal clear about what you want out of life matters, and reducing negative beliefs and distractions is a first challenging step in many.

2. Next, I want to help you prove to yourself why your current income goals are likely not enough to live the lifestyle you desire, let alone produce any significant amount of wealth for retirement. These lessons should immediately inspire you to increase your personal financial goals and not feel guilty about it.

3. Then we will dive deep into business metrics, and tie your personal income goals to a business projection that has enough revenue and margin to meet your personal annual income goals. You will learn why you need to stop billing for time, why you need to apply logic to your pricing, and an easy method for getting a grip on business KPIs that will increase profits so that you meet your personal financial goals.

4. Finally, you will need to decide if your current career path will enable you get to where you want to be financially. Is it what you really want to do? What personal objections are holding you back? We will end the course with a series of introspective exercises that help to tie all of these lessons together.

Once you join, you’ll receive access to the 4 modules in the course where I cover topics such as debunking money myths, clarifying your personal income targets, business metrics, and how to re-align your values with career choices.

There are over 2 dozen lessons (and growing) but I’ll be there to support you along the way! Not only are all of the lessons in written format, but videos will also be available to walk you each concept.

You will also receive special bonus resources such as:

  • Mindmaps
  • Worksheets
  • Spreadsheet Calculators
  • Resource Guides
  • Checklists
  • Discussion channel
  • Any additional courses that I release over the term of your 1-year subscription.

Plus opportunities to connect with me for one-one coaching calls, or done for you services.

By the time you finish this Money & Metrics course, you will have a thorough understanding of your personal money goals and how those should affect your business goals and metrics.

I hope to see you in the course and welcome you to the community!

Who this is for?

I’ve designed this course to help you figure out exactly what income you want from your efforts as a freelancer, small business owner, or digital entrepreneur – and then develop a plan to get there, regardless of background, or industry.

This course IS perfect for you if:

  • You are ready to improve your financial situation and stop feeling under-paid, stressed, or burned out.
  • You are not excited about another dead end job, or an uninspiring promotion.
  • You are thinking about transitioning to a new phase of life and want to reinvent your earning capacity.
  • You want to feel connected with the work you do, and still have time to spend with your family and loved ones.
  • You are ready to design the life you want to live and stop making compromises.
  • You want to identify what is enough, and what that gap is compared to where you are now.
  • You want to better understand online marketing metrics, and the impact the different levers have on your profits.

But I don’t want to waste your time, so this course is probably NOT for you if:

#1 You’re already taking home a net income of over $250k-$500k year.

I’ve found that many people at this level of income are really busy with their careers, families, and social obligations. They are making “good money” according to statistical data. Maybe a 401k, an IRA, a nice house, a few cars, etc. But, these are not the type of people that I can help best…

I can best help aspiring digital entrepreneurs and freelance developers, designers, writers, etc. who may not yet be aware that while this $250k-$500k a year income, is great… it is not impressive enough to make an impact on your lifestyle, passive retirement, and the world.

This course is probably NOT for you if:

#2 You refuse to believe that working harder is NOT the answer to earning more money and building wealth.

If you are not open minded about the fact that billing by the hour is a flawed strategy, then you will only want to argue with many of the points I make in this course. I’m not here to debate about what is fair or acceptable in the job marketplace.

I’m here to help my members develop an awareness of how those accepted practices (such as billing by the hour), only hold them back.

This course is probably NOT for you if:

#3 You are 100% happy with your job and your salary.

That is great! I’m not here to change your mind or encourage you to quit your job and start some internet business selling affiliate products. If you are happy with where you are at, and on track financially because you have your numbers figured out, then this course is probably not for you.

This course is probably NOT for you if:

#4 You have perfect clients that have your back when it comes to finances.

If you have perfect clients, then I would love for you to share your insights. But my course would not be for you. As I’ve shared, one of the false beliefs many people hold about money – is that family, friends, advisors, clients, employers, the government, etc. will always have your best financial interests in their mind.

While I have had great clients over the years that I’ve respected and enjoyed working with, it has been extremely rare that any of them ever had my back financially. There have been a few who cared just enough, but I would say that they were very exceptional people to work with.

We all know that business objectives change, personal issues cloud decisions, prices get mindlessly cut, etc.

It’s up to each of us as individuals to understand our needs, and protect ourselves from getting the whammy – so that we are able to care for others and show them how to do the same.

So, if your clients are perfect, and have always cared, then I don’t think you will relate with what I teach in this course.

Get Started

Instant Access


Here's what you get:

  • Access to all modules and lessons.
  • On-Demand, online access.
  • Helpful documents and resources.
  • Discussions and support.
  • E-mail updates.

If you have questions or concerns, please email:


Course Outline

Module 1 MM1 Debunk The Money Myths
Lesson 1 Fair Warning  
Lesson 2 Why your mindsets matter  
Lesson 3 Money Myth #1  
Lesson 4 Money Myth #2  
Lesson 5 Money Myth #3  
Lesson 6 Money Myth #4  
Lesson 7 Money Myth #5  
Lesson 8 Flip the switch  
Lesson 9 Money Assignment 1.0  
Module 2 MM2 Clarify Your Targets
Lesson 1 Needs are not financial goals  
Lesson 2 What is your target number?  
Lesson 3 Simple financial goals formula  
Lesson 4 Years to target net worth  
Lesson 5 Lifestyle Income Projects  
Lesson 6 Money Assignment 2.0  
Module 3 MM3 Business Metrics
Lesson 1 Less Time Than You Think  
Lesson 2 Business growth basics  
Lesson 3 Digital Marketing Metrics  
Lesson 4 Don’t under price.  
Lesson 5 Money Assignment 3.0  
Lesson 6 Money Resources 3.0  
Module 4 MM4 Re-Align Your Values
Lesson 1 Job? Career? or Entrepreneurship?  
Lesson 2 Understand the REAL you  
Lesson 3 Unpacking your junk.  
Lesson 4 Tying the Money Lessons Together  
Lesson 5 Money Assignment 4.0  

Membership Includes:

Awesome Resources

Not only do you get step by step lessons, you also get recommendations of my favorite resources.

Discussion Channel

Reply to any lesson to create a discussion thread on that subject. Talk with others in my group who are taking the course, ask me questions, and get feedback about the exercises.

E-mail Updates

You will be kept up to date and guided through your lessons and projects with friendly email reminders.

1-On-1 Coaching

Do you have specific questions? Paid subscribers qualify for private support and limited consulting offers.

Source Files

Paid subscribers receive access to the source files for the projects we work on. This may include Google Sheets, Docs, or handouts.

Constantly Updated Library

My resource library has fresh content and tools so you can access what you want, when you want it.

Note: Once you register, you’ll have continuous access to the course resources via the username and password you choose. I’ll also send you announcements when new content is posted. I respect your privacy, and you can unsubscribe at any time.

Get Started

Instant Access


Here's what you get:

  • Access to all modules and lessons.
  • On-Demand, online access.
  • Helpful documents and resources.
  • Discussions and support.
  • E-mail updates.

If you have questions or concerns, please email:


About Me

Making progress with a website or digital marketing project can be both difficult and time consuming. I would like to share with you many of the key insights I’ve discovered from my own experience that can provide a significant boost of positive results.

Here are 3 ways that I can help you:

1. Learn from my free articles and videos on this site. Topics range from UX and User Centric Design, to planning, discovery, money, strategy, design, and more.

2. Subscribe, and get additional access to my offers. Free content is helpful, but once inside you will gain access to additional resources, tools, checklists, progress tracking, and standard operating procedures which you may implement in your own business.

3. To hire me to help with your project, CLICK HERE to schedule a time to talk on the phone.

Nathan Bray

Founder / UX / Design

Frequently Asked Questions

How long do I get access to the content?

Currently, you will get one full year access to the content online. The reason for this is because I expect to develop these courses and add more value over time. What works next year, may be different than what is working today.

What if I’m completely new to online business? Will this be too advanced for me?

Not at all. My courses are for anyone who want to learn more about user experience, building websites, and even money and metrics. I want you to get your online business started on the right foot and do my best to cover step-by-step frameworks that anyone can use. You get simple, practical information that can be put to use right away.

Why is the term for one year?

Eventually I will offer a monthly option. But for the initial launch of this site it is more effective for me to offer a flat fee. Most of the content I have outlined is available for you in the site, but there may be times where I still need to post a video, or add a worksheet, etc. I consider you to be a pilot member and your participation and feedback will also help to improve the content and flow. Future releases will add more value and I will actually be charging a higher price for new members.

Plus, there is already a ton of content and I just don’t expect that anyone would have the time to fully grasp and practice all of the concepts from any of my courses in a single 1-month term. So as to not become overwhelmed it’s better to move through a lesson every few days and absorb it at your own pace, ask questions, etc.

Do you offer a guarantee?

No. I do not advertise a money back guarantee because of the nature of digital products. You cannot “unlearn” what I give you access to and some of this material has taken me literally years to produce or hundreds of hours of research, trial, and error.

I do stand behind my content, products, and services so if you find that it’s not for you and the materials do not help you then please reach out. I would also encourage you to watch some of my YouTube videos, follow me on Facebook, or join my email list if you are on the fence.

If you would like to schedule a 30 minute discovery call I would also be happy to answer your pre-sale questions and walk you through what you get before you join.

Do you offer scholarships, or any lower priced payment options?

Yes. I do offer scholarships on a case by case basis. If you are a student with financial constraints then please reach out. All I ask is that you simply email me and tell me a little bit about yourself, why you want to join, and what your current circumstance is. I would be happy for the opportunity to give back to the freelance community.

What do I do if I need help?

If you need help at any time, you can email me at nathan@creativewebpros.com

DISCLAIMER: I can not and do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools, or strategies.

Nothing on this page, any of my websites, or any of my content or curriculum is a promise or guarantee of results or future earnings, and I do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of my sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold me liable for your decisions, actions or results, at any time, under any circumstance.

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

You may review legal terms of use here and privacy policy here.