Business Growth

It has become clear to me that when it comes to web design services, too many of us hyper focus on the “look” and feel of things too soon in the game… The reason I am putting together this training, and am making a transition (pivot) away from simply being a “web developer” is that […]

Freelancers often price projects by the hour, but this approach can lead to inaccurate estimates, financial miscalculations, and overwork. Factors like fluctuating productivity and unexpected challenges make hourly pricing unreliable and can undervalue the actual worth of your work. Instead, an outcome-based pricing model focuses on the results you deliver, enabling you to set rates based on the value provided rather than the hours worked. This shift encourages more efficient work and flexible project timelines while avoiding the limitations of hourly billing. In this post, we’ll explore how outcome-based pricing can benefit both freelancers and their clients.

What if the key to unlocking your business’s profitability was hidden in your marketing metrics? This post dives into practical ways to analyze, tweak, and optimize essential numbers like customer lifetime value, acquisition costs, and email conversion rates. You’ll learn how seemingly small changes in pricing, click-through rates, and audience targeting can shift your business from operating at a loss to achieving sustainable revenue. From improving upsell strategies to refining retention rates, this guide provides a roadmap for navigating the critical financial aspects of digital marketing and ensuring your business grows with a healthy profit margin.

Understanding customer acquisition costs (CAC) is critical for any business looking to scale profitably. Whether you're running Facebook ads or managing a sales team, knowing how much you spend to acquire each customer can determine the sustainability of your business. In this post, we break down the fundamental CAC formulas, from a simple calculation to a more detailed approach that factors in wages, software, and overhead. We’ll also explore why the LTV to CAC ratio is the key to long-term success and how businesses can optimize their spending to maximize profitability. Let’s dive into the numbers that matter.