If you are reading this, then you probably already know that membership sites are a great way to provide exclusive content to people who are willing to pay a monthly or yearly fee. And for experts or thought leaders, they can provide passive income and allow them to establish themselves as the go-to person in their chosen field.
If you’ve recently launched a site, or are just now starting your research, here are four tips for creating a valuable membership site.
Tip #1 – Make it Clear that You’re an Expert
As you start to attract customers, you’ll need to keep your offerings to a high standard if you want them to keep coming. You will need to put in the time and energy to make sure that this happens. You can make this happen by establishing yourself as a thought-leader and be at the forefront of anticipating the opportunities and threats which your chosen field is likely to face.
Tip #2 – Structure Your Content Intelligently
The best membership sites are those that offer tons of value for the money. One way to create a significant membership site is to provide a learning path. This is a structured way to present your courses so that learners will get the information incrementally. If you can present your customers with a training roadmap that you gradually teach a few of the skills, you may end up with more members.
Tip #3 – Don’t Give Everything Away at Once
To run a successful membership site, you need to find a way to strike a careful balancing act. While your first podcast, eBook, or lesson needs to have tangible value, if you share too much, you won’t have any content to share moving forward. This is especially important if you give away a freebie initially to collect email addresses
Tip #4 – Leverage Existing Customers
While you still want to gain a lot of new members, you also need to take into consideration how you are engaging your current members. After you secure your first set of members, spend some time engaging with them so that you know if there are ways that you can improve. When current customers are happy, they will not only continue to do business with you, but they will often refer you to their family and friends if you ask.
The best membership websites offer their members high-quality content on a consistent basis and establish themselves as the best at what they do. They keep customers coming back and telling their friends about it. By utilizing these four tips, you'll be able to build a successful membership site that continues to provide you with passive monthly income.
