Insights, Lessons, & Tools
Guide for Standard Banner Ad Sizes by Platform
When you decide to run some banner ad campaigns through a variety of platforms, or create banners for your affiliates here are some standard sizes to consider.
I've put together this quick guide to consolidate everything in one place. It gets a little tedious visiting each and every website to figure out which sizes to create. Best approach for leveraging artwork is to find some sizes that are consistent across all platforms and start with those. I will be updating this post with some source files to download as well so that you can have some pre-made templates.
All sizes are in pixels.
Google Adwords
- 240 x 400
- 320 x 50
- 468 x 60
- 728 x 90
- 250 x 250
- 200 x 200
- 336 x 280
- 300 x 250
- 120 x 600
- 300 x 600
- 970 x 90
- 320 x 100
- 970 x 250
- More on Google's Banner Ads can be found here.
Facebook makes things a bit tricky. They have some standard advertising sizes but there is also a variety of different sizes to optimize for depending on whether you are uploading a cover photo, profile image, thumbnails for your shared links, etc.
- 1200 x 627 is recommended
- 600 min width recommended
- 600 x 315 News Feed Size
- 110 x 80 Ad Thumbnail Size
- See this post for a list of timeline sizes.
BuySell Ads
Common sizes for advertising on publisher's websites found on BuySell Ads.
- 130 x 100
- 120 x 90
- 234 x 60
- 125 x 125
- 200 x 125
- 200 x 200
- 250 x 250
- 260 x 260
- 300 x 250
- 728 x 90
- 750 x 60
- More on BuySell Ads can be found here.
Linked In
- Max File Size 40kb
- 728 x 90
- 300 x 250
- 175 x 60
- 120 x 90
- More on LinkedIn's Banner Ads can be found here.
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